With just a few changes, traffic to your recruitment website can increase significantly. Even more importantly, this traffic increase includes targeted visitors, such as candidates looking for jobs, or clients needing to find candidates.
Here are our top tips on increasing traffic to your recruitment website (with tips at the bottom of the page on how to achieve these easily);
Feature a job board 1
A job board, when done correctly will organically update as jobs are added and removed. Search engines favour websites with changing content, meaning you will rank higher and search engines will crawl you more often, listing your latest jobs faster.
Boost your job board 2
Gain even more traffic with a few simple tweaks to your job board. Ensure each job title is keyword rich and descriptive. Make sure the job page url also features the job title and make sure the jo title is mentioned several times within the main job description.
Submit your job board to third party boards 3
Linking your job board to third parties, such as Google Jobs or Indeed will place your jobs on to their own job boards. This will drive targeted traffic back to your site, for the candidate to apply or register with you.
Utilise search engine SEO tools 4
Search engines such as Google have a suite of tools to help you list your website with them. The Search Console allows you to submit site maps, request indexing of pages and much more. This will help your content become indexed and drive organic traffic to your website.
Use social media to promote jobs 5
Almost everyone uses a social media channel in some form. Listing jobs on social media is a tried and tested method of driving traffic, especially if your post becomes viral.
Write news or blog articles 6
New articles or blog posts should be very specific around a particular topic. These are great for not only search engines and generating fresh content, but to establish your recruitment company as a leader in the field. It also shows that you know what you are talking about, providing credibility and trust.
Create keyword rich specialised pages 7
These pages should focus on a particular topic, or job category to really underpin the keywords for the page. Create a page for ‘Jobs in IT’ for example. Your page content will focus around keywords for ‘jobs in IT’ making a perfect SEO’d page. Add in a list of latest jobs in the IT sector you are recruiting for and you’ll see these pages at the top of your most popular pages stats.
These are our top tips on increasing traffic to your recruitment website, we have many more but these are the big hitters to give you fast and effective results. All websites we create have the majority of these as standard, but we can update your existing website to give it a traffic boost.
- Our job board plugin creates a job board automatically using job data from your CRM. Each job has it’s own dedicated SEO’d page, with applications being posted back to your CRM in real time.
- Our job board plugin is feature rich, with many of these tools focusses on gaining the best search engine results possible.
- We have automated tools to submit your jobs to third party job boards, many of which are completely free of charge with our job board plugin.
- These tools whilst they provide a great benefit, can consume time and energy to maintain. We have created a set of modules to automatically talk to search engine tools, providing all of the benefit with none of the effort.
- We can post your jobs to social media automatically, saving on cost of a social media manager.
- We don’t offer copywriting services ourselves, but can put you in touch with some awesome recruitment specialist copywriters who will either help you create posts, or create them for you.
- You can easily pull filtered jobs to these specialised pages via our job board. Ensure only relevant jobs are displayed on each specialised page, further boosting your SEO.